Did you know that WordPress powers 27% of the total websites on the internet? According to the statistics, WordPress has a market share of more than 58%, which makes it one of the leading content management systems in the world. A common myth that is prevailing in industry is that WordPress website tends to perform much better on search engines as compared to other websites. Although, this might be true to a certain degree but you will have to optimize your WordPress website for search engines for that to happen. Here are 7 effective tips that can get your WordPress website to first few results in search engines.
1. Add Keywords in Permalinks
Make sure that the permalinks on your website or blog are self-explanatory. Instead of using the default permalink generated by WordPress, tweak it to ensure that it looks more natural and users can easily understand what the blog post is about just by looking at the permalink of a blog post. You can also take it one-step further by adding short keywords in the permalink. This will enhance your search engine visibility and bring relevant traffic to your website.
2. Use SEO Themes and Plug-ins
Did you know that Google and other search engines scan your WordPress theme code as well? If your WordPress theme uses a lot of extra code, it will reflect negatively on your search rankings. The more code you have the lesser will be the relevant content that Google and other search engines are actually looking for on your website.
Another important factor that you must take into consideration when buying a SEO theme is page load times. If your WordPress theme help in making sure that your website loads quickly, it will help you rank higher on search engines. Similarly, you can use SEO plug-ins for your WordPress website and truly optimize your website for search engines.
3. Optimize and Label Images
“A picture is worth a thousand words” but what if they are not labeled correctly. They will never be able to tell what they are about let alone convey a message or meaning. In fact, if you media is not optimized properly, than it will do more harm than good to your WordPress website.
Remember, Google scans your images and its image title and alternate text but when they do not find it, they tend to discard those images. As a website owner, you do not want that, right. For instance, if you are using the picture of a celebrity in your article, you need to make sure that it is labeled correctly; otherwise, it will hamper your website usability and optimization efforts.
4. Deliver Value through Content
Nothing can boost your search engine ranking in a much better way than value driven content. Make sure your content educate and solve the biggest problems of your audience. The more useful your content might be for the user, the higher the search engine will rank on your website. Search engines are always looking for content that is relevant to the audience search terms and if they find your content solving the same problem user is searching for, you WordPress website has a much better chance to rank higher on search engines results.
5. Social Sharing
If you have been working in the digital marketing industry then must be familiar with the fact that social footprint have a lot to do with your search engine rankings. The more likes, fans, followers, comments and shares you have on your social media can contribute towards the improvement of your search engine rankings. As a website owner, you want your content to go viral, right.
The best way to do that is to share your content on your social media pages and have social media sharing buttons on your website and blogs posts so that your website visitors can do it too without any hassle. The more social proof you have the better chances you have to rank higher on search engines because search engine have many factor to judge the authority and relevance of your website and one of these factors is social proof.
6. Create a Sitemap
Why do you have navigation buttons on your website? To help the visitors browse different pages of your website and find the information they are looking for, right. Similarly, search engines also need a sitemap that tell them how many pages are there on your website and how pages are linked to other pages. Make sure to have a sitemap in XML format, which you can easily create with the help of WordPress plug-ins. It will help search engines index your website in a much better way and distinguish between original content published on your website and syndicated content.
7. Track Results and Improve
How would you know the impact of your WordPress SEO eff0rts without tracking results? Well, you cannot. In fact, you can never run a successful marketing campaign without analyzing results. Although, WordPress comes with its own analytics but if you want to dig deeper and find out areas for future improvements then, you should use tools such as Google Analytics. It will provide you with the detailed analysis of your SEO efforts and makes it easy for you to identify weak areas you need to work on and make it better.
By making few minor adjustments to your WordPress website, you can see a huge different in your search engine rankings. All you have to do is to optimize everything from content to images for search engines and make it easier for search engines to find your website; search engines will return the favor by ranking your WordPress website on top of their search engine results. If you know about any other useful tips that can take the WordPress website to the top of the search engine rankings, feel free to share it with us in comments section below.