When it comes to promoting your small business or website, content marketing is one of the most effective methods to consider. Indeed, writing high-quality content on a regular basis can give customers a reason to keep coming back to your website, and give search engines like Google more opportunities to index your website. But how can you make your content better?
1. Be succinct and to the point
According to research at HubSpot, the average attention span has fallen from 12 seconds to 8.25 seconds between 2000 and 2015, so it’s clear that you need to work hard if you want to get readers on your side. The best way to do this is to be succinct and to the point. Don’t write content for the sake of it – make sure that every paragraph includes valuable information that engages the reader.
2. Link back to other content
One of the best ways to make your content more engaging and more valuable is to link back to other content – both content on your own website, and content from third parties. Contrary to popular belief, linking to external websites can be good for your SEO. Remember, though, that whenever you think to a third party, you check that their website is reliable and up to date.
3. Tell a story
There are a wide range of benefits of content marketing for small businesses, but one of the most important is that you can use content to tell your products and services. Tell stories when writing new content, talking buyers through the benefits of using your products and how it will impact on their everyday lives, and you’re on to a winner. Global Copywriting has put together a guide to storytelling through your content marketing, which is useful if you don’t have experience in doing so.
4. Start a discussion
There’s no point in spending time writing quality content if people aren’t going to engage with it, so create prompts and talking points throughout your content that readers can sound off on in the comments section. Calls to actions, polls, ‘click to tweet’, and open-ended conclusions can all be used to make your content more engaging and get people talking. From that, take inspiration from comments and social discussions to produce new content that’s even more targeted and tailored.
5. Guest blog
One of the best ways to improve your blogging skills is to start writing for other websites. Not only is it great fun to have your name appear on other websites, but you’ll also get a link back to your website to boost your SEO, and you’ll be exposed to a new audience. Plus, when you write for somebody else, you’ll be more inclined to follow their guidelines and take inspiration from their previous posts, allowing you to think about your writing skills and improve as you go.
Perhaps the biggest take away from this piece is that, the more content you write, the better blogger you will become. Whether you’re new to content marketing or you want to improve on your