When building a strong online presence, you need to ask yourself few important questions. If a person is looking for my product online, what exactly are they going to type in the search box? While some like to rely on intuition, this seldom ends up good seeing how you have only your perspective to rely on (and you are but one person). Along with link building and content marketing, keyword research is one of the three pillars of the present day SEO. So, in order to get loads of organic searches you need first to conduct a proper keyword research. Here are seven best keyword research tools that could significantly boost your Google rankings.
1. Google Keyword Planner
While there are many things people are looking for in their keyword research tool, its price is always an important factor. This makes Google Keyword Planner appear even more enticing seeing how it is completely free (as a part of Google AdWords). Amongst its features, you get the ability to create your own keyword lists and compare them, based on their potential efficiency. It also gives you an insight in historical statistics, which also gives you some valuable insight on the keywords you intend to use.
2. Long Tail Pro
Contrary to the Google Keyword Planner, Long Tail Pro is a premium keyword research tool, although it offers a 7-day free trial period. Amongst its more interesting options, it provides you with a chance to sort niches by the sets of keywords, so that you can track your favorite ones at any time. Needless to say, this gives you quite a bit of flexibility if you are currently working on more than one project.
Like its predecessor on this list, SEMRush is another premium tool, only this time, you get a 30-day trial period with it. This makes a great difference seeing how some argue that 7 days is not nearly long enough to see exactly what such a tool can do. This particular platform offers over 10,000 results per each report and when you take into consideration that you also get over 3,000 reports per day, this ends up amounting to a formidable number.
A lot of tools in this niche, by default, rely on Google Keyword Planner, however, Jaaxy is different. There are many interesting aspects of this particular researcher, but it is important to stress out the ingenuity of its brainstorm feature, which alone allows you to go wild with your keyword ideas. In practice, this has shown to yield some truly outstandingly unique results. Unfortunately, there is also the fact that it doesn’t rely on Google that much, which some tend to see as a bit of a problem.
5. Keyword Eye
In order to get back on board with free platforms, Keyword Eye has more than few features which set it apart. Namely, it offers a support for various languages, which can be quite useful for digital marketing campaigns that are not necessarily in English. Aside from this, it also offers you a top-notch competitor research giving you more or less open option to engage in a bit of legal industrial espionage. As a final touch, this particular keyword research tool is highly graphical, which comes as a lifesaver considering volumes of data you will have to go through before the end of the day.
If you decide to take a holistic approach to this project you might want to go with Ahrefs. With it, you practically get three tools instead of one: organic traffic research tool, paid traffic research tool and of course a backlink checker. Seeing how you need all three, either way, this seems as a great deal to make. Needless to say, this provides you with an easy way to track both your desktop and mobile ranking for any particular location.
In order to end the list with another great platform, you simply cannot go wrong with KWFinder. The specialty of this particular tool is finding long tail keywords with low SEO difficulty. Its price is $12 per month, but this version restricts you to only 100 keywords in 24 hours. Sure, there are other (more expensive) forms of subscription, as well, but for people who are new to the industry even this number will be more than high enough. In the end, there is also an annual plan which can help cut price of your monthly subscription in half.
Keep in mind that in order for people to find you, it is vital that you first manage to find your path towards good phrases. Here are few more tips that may help you out even beyond this technical point. First, stay clear of the most common industry-specific phrases since everyone in your niche is probably already using them. Avoid vanity words, such as ‘best’ or ‘top’ and go for something a bit more descriptive. In the end, going with a good long-tail keyword is a fail-safe decision. Armed with these few advices and an adequate digital support, your Google rank is bound to skyrocket.
Author bio: Steven Clarke is a business consultant at WPCREATIVE WordPress Development Sydney. In his spare time, he likes to write about his ideas and share them with the world. Steven is a regular contributor to several websites.