Whether you’re a blogger or building an online business, WordPress is surely one of the best platforms you should consider building your site on. Today, WordPress is used by around 74 million sites that publish new posts every second. Here are some of the top reasons why building your business website with WordPress is a no-brainer.
1. WordPress is free and is flexible
You will never have to worry about hidden additional charges, WordPress will always remain a free platform. On top of that, WordPress is also open source, which means that if you’re tech-savvy, you could improve or alter the source code to create additional customizations for your needs. One of the features that can’t be topped is its flexibility. No matter what you’re creating, a personal blog or an e-commerce site, WordPress is versatile enough to meet any and all of your needs through its features and extensions.
2. WordPress is safe and secure.
It shouldn’t be surprising that WordPress is often a target, due to its popularity. However, WordPress takes security very seriously. While you can practice some basic security measures by installing proper plugins, WordPress constantly updates its software to prevent attacks. In fact, WordPress has an automatic update feature ever since the release of version 3.7. Over the years, it has been refined, tested, and enhanced. So much so that it has evolved into a world-class content management system.
3. WordPress keeps your site looking fresh.
When you feel the need to update your theme because you’ve used it for a bit too long or perhaps you’re just looking to take advantage of something like the holiday season or for any other reason, thousands of free themes are at your disposal. Keeping the appearance of your site fresh and updated is a breeze. WordPress themes allow you to have a professionally designed website without the pain or expense of hiring a professional web designer. That way you even save some money.
4. WordPress is easy to set up, manage, and update
When it comes to maintenance, all you need is an internet connection and a web browser to create your website. You don’t need to be an Internet expert or anything alike. You’ll have your website online in few minutes. For a small additional fee, you can even host your domain name there, if you want a custom domain. WordPress is a perfect starting point for any small business. When you’re ready to customize your website further, it’s easy to migrate your starter website to a web hosting account.
5. WordPress is ready for the mobile web.
It’s more important than ever for a website to be mobile friendly to accommodate smartphones and tablets. With WordPress, however, there’s no concern because it is already mobile friendly, thanks to many of the themes being responsive. Many WordPress themes are designed to be responsive, meaning your customers won’t have any difficulties accessing it from their smartphones. You can also easily manage your website from anywhere because the WordPress dashboard is designed to work on smartphones as well as full-sized PCs. If your site doesn’t look great and work well on a smartphone or tablet, your customers will probably just skip your site.
6. WordPress is SEO Friendly
WordPress has several options that allow you to easily keep your website outranking your competition in the search engine results. There are default features as well as plugins for monitoring your analytics, optimizing pages and driving traffic. All these actions are crucial to any website and if you want to grow and expand the number of your customer, you need to be able to increase the traffic to your website.
WordPress is definitely one of the best platforms for business websites. When you choose WordPress, you have complete control over your website. As a business owner, that may be the ultimate reason to use WordPress. So through thousands of available plugins, widgets and themes, you are limited only by your creativity.